SEO, or Search Engine Optimization, is the practice of making your site findable by search engines like Google. Your site can be found in multiple ways: paid ads, social media, and SEO. The latter is the one that most websites rely on for rankings – it’s free (for now), and it’s relatively easy to do if you know what you’re doing. Freelance SEO expert has a solution to correct this common mistakes.
Failing to optimize for mobile
We are not optimizing for mobile in SEO. We are failing to optimize for mobile in SEO. Optimizing is proactive; failing is passive. Optimizing means doing the right thing; failing means forgetting or being unable to do it.
Mobile traffic overtook desktop traffic last year. Mobile devices are now the primary way people access the internet, and will soon be the only way, at least in developed countries.
Not writing unique content
You will find there are many ways to increase the visibility of your website. One of them is writing unique content. A lot of people believe that unique content is not a main factor for many search engines. This information is not true. Unique content is a very important element for search engines, especially Google.
Question: Do I have to write unique content?
Answer: Yes, you have to write unique content.
Question: Why should I write unique content?
Answer: There are many reasons you should write unique content. First, it’s better for SEO. Second, if you use the same text as on other sites, it can be seen as spam by Google and your website will be banned from Google index.
So, if you want to have a good SEO strategy for your site and you want to stay in top positions of the search results, don’t forget about unique content and its importance for Google and other search engines.
Using too many keywords
If you use too many keywords in SEO, it will be difficult for your pages to rank for any of them. It is considered poor practice to use more than two or three primary keywords on a single page.
The reason is that search engines are more likely to see your pages as spam if you include too many different keywords on one page. Search engines consider it spam when you include keywords that don’t seem relevant to the content of the page, and adding too many can raise a red flag.
The best way to avoid this problem is to create long, detailed pages that address the most relevant keywords without repeating them over and over again. This means that you need to do some research and understand what your target customers are looking for before trying to market to them.
If you feel secure enough about your understanding of your customers, you might still want to include five or six keywords in your headlines and subheads, but not on the body of the text itself. Keywords in the body text might not help with search engine rankings.
Linking out to irrelevant sites
Linking out to irrelevant sites in SEO is a terrible idea.
This seems counterintuitive, because we have been conditioned by SEO to believe that linking out to relevant sites is a good idea. But the search engines have been reading too much Slashdot and not enough Shakespeare.
The correct way to think about links from a search engine’s point of view is the old way: links are votes. If you link to a site from your site, it is in effect a vote for that site. Counterintuitively, this means that if the content of your site would be a good link for someone else’s site, then it is also a good link for your own site, and vice versa.
Neglecting content that can help promote your page
You can’t just talk about your business and hope to get more traffic. You have to create content that will help you rank in search engines as well as interest users.
Content is what Google, Bing and other search engines use to judge the relevancy of a website. Having high quality content is important for your SEO.
Not promoting your site on social media
It looks like the low-risk option. You’re not doing anything that seems to be directly promoting your site. But in fact, you are. Every post you make is an implicit endorsement of your website, and it’s one more chance to get in front of people who might click through to it. That doesn’t mean every post should be about your site or even mention it; but if you don’t, why are you on social media at all?
It’s also possible that by never mentioning your site, you’re making it harder for people to find it. If they really like what you write about, they might search for more things by you. If they can’t remember your name or that of your blog, they won’t.
You don’t need a sophisticated strategy for social media promotion; just a basic one.
Forgoing a site map is a mistake many business owners make
You can also check out our article, SEO for Content