Handy Tips For Getting Your Designer Home Sold For The Right Price

When you’re selling your property, you really need to make sure you are getting the absolute best deal for that real estate. Selling your real estate is much less stressful, and much more profitable, when you prepare yourself in advance with good advice like this:

If you install energy star rated items, such as energy monitors, Energy Star-certified items, and LED bulbs, then a larger number of people may be interested in your home due to the savings they can receive without having to purchase these items on their own.

Be reasonable when setting the listing price of your property. Doing so will ensure you are building up your kitty or bank account, which is especially nice when you are planning on building a new house from scratch. New home builders in Melbourne would do well to take a look the team from Building Group – builders of fine homes and luxury dwellings in the well to do suburbs of Melbourne’s fashionable Eastern Suburbs.

For instance, have the repair records for work done on your home, along with the contact information for the contractors. This list will show the buyer a good idea about the amount of care you took to maintain and improve the home during your ownership.

How To Start A Bidding War

A good bidding war might really be just what you are looking for. Set a price just below what properties are sold for in an effort to entice potential buyers to view the property. A bidding war from multiple buyers could result in you getting a higher selling price for your place. Which means you are going to have more money to spend on your next property. All this helpful when booking the removalist to shift everything from one property to the next.

Add to the sale of your property.You have probably seen real estate advertisements where people are offering free appliances with the purchase. This is one less thing the buyers will have to worry about when moving into purchasing. See what buyers are looking for and evaluate your budget, then your closing deal can include it. This will greatly influence your chances of closing a good deal.

A welcoming home with an attractive exterior is more inviting and enticing to a buyer. It is certain to have a difference with how many people go to your home when you have showings.

Clean windows will improve the lighting of your home, which makes the house look newer. Buyers will notice the sparkling windows, but they will notice the difference.

Sell Home First Then Find The Next One

Try to sell your sale so that you close the deal before moving to your next one. It can be financially difficult to meet your financial obligations for two houses at the same time.

Negotiation is a part in almost every real estate sale. If you want to make a quick sale, you may need to be flexible to the buyers requests, and take any fair offers that you get. If you’re not quickly trying to sell your house, put the offer on hold and try to wait for a better one.

If you have chosen to do some inside painting before selling your home, don’t choose colors that reflect your own individual tastes. Instead, opt for traditional color schemes in neutrals like taupe, off-white, white or taupe.

For a very quick sell, you ought to consider listing it at 10 percent under recent comparable sales in the neighborhood. The low price will entice potential buyers and pique their interest in looking more closely. Make sure you take into consideration all types of sales. Regardless of the owners position, there can be a host of reasons sellers will accept a price on a property. Everything from a deceased estate, to first home buyers moving on, to the older couple downsizing – all these factor in to what some is prepared to take as the final sale price.

In the case of a deceased relative, the owners may have other things on their mind initially such as finding the right funeral parlour in Sydney to be dealing with their loved ones final wishes. But then it is onto the sale of the property.

Don’t spray air freshener or light incense prior to a home tour. Some people might find the smell unpleasant or even allergic to certain products. These factors could even make you lose a buyer.

When you’re accepting offers from prospective buyers, work with your prospective buyers so that there is a good compromise for everyone. You might not be able to get the price you expected for your home. Ask your real estate agent their professional advice for what is good enough for you to take.

While it is not the most traditional way to sell a home, selling your house at auction may be a good idea, particularly if the housing market is currently slow. This can save you money since you would have to hire a realtor. You could also sell your house faster as well.

You may discover that the process is extremely involved and energy using this process. There are resources to help you if you choose to manage your sale yourself, but they often cost money and involve a fairly steep learning curve.

Many inexperienced people who invest in real estate investors spend an incredible amount of time and money on remodels that do no good. Focus on using the existing interior as best as you can in order to maximize your profits.

This will boost its overall value. One of the most profitable home improvements is restoring an older kitchen.

When a potential buyer wants to see your house, be somewhere else than home. This will give your buyer the home. This could have an end up ruining any sale opportunity.

Selling real estate is a challenge. What makes it especially hard for the novice is the fact that real estate sales are rare in person’s lifetime. By not knowing what you are doing, it can risky to put your home on the market. The information you just read will reduce the amount of risk to which you are exposed while increasing your profits.

There Are Several Redecorating Jobs You Can Do Yourself

It is possible to treat home improvement as the hobby or a never-ending obsession. It is also a valuable investment in your home. This information will help you consider the right approach in preparing projects therefore you don’t make critical errors.

Vinyl flooring is definitely an affordable replacement for more expensive materials like stone or ceramic tiles. Vinyl may last due to the durability and water resistance, durable and waterproof. You can buy this flooring as a set or with the roll for big area.

Think about putting in matching metal fixtures in order to alter the look more modern without spending excessive. You can get items for example toilet paper holders, towel racks or knobs in numerous shapes and colours.

Renovate or Detonate – Plumber Choices

Even novices can fix a leaky faucet. You are going to make a significant difference inside your water bill should you make time to fix them without delay. This project that covers itself right away. There are some plumbing chores where you are going to need to hire a professional plumbing service provider like Service Heroes. They are a fulltime outfit ready to come out to your home and fix and plumbing issues or emergencies that you may come across. If the job requires the plumber Sydney and you are situated in Sydney at the following suburbs:

Plumber Marsfield, Plumber Eastwood, Plumber Epping, Plumber Beecroft, Plumber Pennant Hills , Plumber West Pennant Hills, Plumber Westliegh, Plumber Thornleigh, Plumber Hornsby, Plumber Berowra, Plumber Wahroongah, Plumber Chatswood, Plumber Pymble , Plumber Lane Cove, Plumber Cammeray, Plumber Ryde, Plumber Dulwich Hill, Plumber Leichhardt, Plumber Redfern, Plumber Surry Hills, Plumber Woollahra, Plumber Bondi, Plumber Glebe, Plumber Randwick, Plumber Newtown, Plumber Kensington, Plumber Northbridge , Plumber Killara, Plumber Cherrybrook , Plumber Killyville, Plumber Gordan, Plumber Marsfield, Plumber Willoughby , Plumber Artarmon, Plumber Waverly, Plumber Rosebay, Plumber Neutral Bay, Plumber North Rocks, Plumber Castle Hill, Plumber Baulkham Hills, Plumber Drummoyne, Plumber Paddington , Plumber Alexandra, Plumber Enmore, Plumber Ryde, Plumber Concord. You should consider the team at Aussie Plumbing.

You can generate visual interest by merely using drywall mud techniques.

Work with by far the most visually obvious areas when doing home improvements. If you plan to market the home, prospective buyers could only judge the house from the things they see. While visual improvements aren’t always the most significant, it really is imperative you focus on projects that are clearly obvious and visual.

Free up some space on your nightstands and end tables by deciding on a floor lamp instead of using a table lamp. Choose a lamp that is certainly different and you really enjoy.

When Renovating Hire A Professional Plumber When Necessary

If you make renovations, it is possible to personalize nevertheless, you don’t desire to differ an excessive amount of from neighboring properties. You won’t want to be from the position for being the only real house in the neighborhood with a tower on your own roof. This makes your home a difficult sell the location.

Brighten your home by adding new cabinet knobs and handles! Cabinet knobs simply and efficiently add a tired looking kitchen.After removing the old cabinet knobs, use that point to thoroughly clean the surfaces of your cabinetry and drawers. All you have to do afterward is screw the knob on and you’re all done.

They are better for that environment and you should not release harmful chemicals. They work equally well as regular paints and therefore are priced only slightly higher.

Homes with the appealing view can sell for a lot more than similar houses without a view.

One home improvement project that could improve the home’s value is finishing a basement. You are able to boost the total square footage of livable space for your personal family when adding in a finished basement. You may also get what you require at a discount store. Finishing your home’s basement can improve your home’s resale value in excess of 30%.

You can actually help make your entrance look better and more attractive by just replacing exterior doorknobs. It is a small project that has a lot of your hours. The most challenging part will be when you will have to use is a screwdriver. You could buy nice doorknobs at the local redesigning or home improvement center.

Be certain to seal the grout once tile is laid. Should you not seal it, you may find that moisture seeps inside the grout, causing problems with mildew and mold. By sealing the grout, you may save time when cleaning tiles and stop unnecessary costs for mildew issues.

Give rooms a brand new look by changing your window treatments. You can also get different curtains for many different seasons if you would like.

Purchase an idea and estimate before you begin any redecorating project. An oversight people often make is underestimating the expense of the project. Get a variety of estimates and be certain to arrange for any unforeseen complications.

Should you be concentrating on a house improvement project that is beyond the home, make sure you don’t do just about anything to help make your house too not the same as the neighbors. If your property sticks out in a negative way, it probably isn’t gonna be an appealing purchase.

Don’t forget that patching and repairing damaged areas you might find.

Major renovations to some property for example erecting a garage or installing a swimming pool may need permits and approval before commencing any work. If you’re making structural changes or aren’t knowledgeable on local regulations, work with a professional to help you out in order to avoid costly mistakes or fines at a later date.

Consider which projects you wish to complete first if you are concentrating on different projects. For instance, if both cabinetry and flooring are participating, it might more likely be best to begin with cabinets.

In case a contractor supplies a discount for utilizing cash, don’t undertake it. You may be unable to prove you paid with cash, therefore it can certainly make it difficult to prove your case in court if you come upon problems with the contractor.

You ought to require a close glance at the foundation of your property for cracks before winter arrives. Pests like warm spots throughout the winter, rodents and insects seek cover in places where are warm during the winter, and will come through any crack they may fit into.

An effective deck is a good spot to hang out and relax.

Try composting to lessen simply how much garbage you produce. A compost pile can be achieved by choosing an outside area for remains like fruit peels, vegetables and egg shells. This may lower your trash and provide you with fertilizer to your garden.

Be wary of working with a contractor following a natural disaster.There are several people who will leach off of emergency situations. Carry out the proper research prior to hiring one to repair your damaged home.

Try composting to lessen exactly how much garbage you produce. You can easily start a compost pile simply designate a spot in your garden and begin putting compostable garbage such as coffee grounds, vegetable peels and eggshells involved with it. This will likely lessen your trash and provide fertilizer to your garden.

Seeing that you’re more informed about home improvement, you will need the essential tools for your project. If you have troubles in the center of the project, consider this article to find a solution.

Home Improvement Tips For Living A Better Life

Whether you’re new to home improvement or are a seasoned veteran, improving your home improves your life. Your home has a lot to do with who you are and your identity. The information you’re about to read will help you gather ideas for improving your home improvement goals.

This creates a surface that is waterproof barrier over these cracks.

There are two tips that you can make your ceiling look higher. Paint your walls or add a floor lamp that is tall.This creates an optical illusion that any eyes will follow.

Stained wood baseboards are more appealing than painted whenever you’re replacing baseboards. The warmth of finished wood complements virtually any home decor style.There are several colors to choose from so you can match your decor.

A Victorian house on a block of saltbox cottages is going to stand out like a sore thumb. A remodel that blends seamlessly into the existing neighborhood has a better resale value.

A fresh coat of paint is the quickest and easiest home improvement that anyone can do is painting. Fresh coats of new color can quickly and cheaply make a home for little expense of money or time. A fresh coat of paint will also make your home all together.

You can make your home more valuable by adding another bathroom. It is common for more than one person to need access to the bathroom simultaneously.

It’s fairly easy to dress up pillows in a teenager’s room. This will spruce up your teen’s room and add a unique flair.

It is normal for chair caning on chairs to begin to sag with time. There’s an easy trick you can use to tighten up chair caning in your chairs. Wet a sponge and apply it to the sagging underside of the caning. Be sure that the water is warm. Allow the water to dry overnight. Keep doing this until you have completed the caning.

Natural materials are strongly preferred for interior home renovation projects. Natural materials such as wood, stone and ceramic are generally superior to artificial ones. They are more durable and also look better.The most costly natural materials may be less expensive over time because they will likely need replacing often.

If your chosen project involves the use of bricks, you should always purchase more bricks than you need. It can be very difficult to find matching pieces at a good color match if there are needed repairs need to be done. The style of brick changes frequently.

A garage door that is re-painted will add eye-catching appeal. Garage doors are subject to rain and snow year round, so a fresh coat of paint is a simple solution. A new coat of paint helps make your house look newer and more valuable.

Consider installing a shower in your home if you don’t already have one.A shower is better when you have children and is much more accessible than a bathtub. A five minute shower will use a quarter of the water necessary to fill a bath will.

You can accentuate the best elements of your lawn and paths with some accent lighting. Place these lights in a tree to simulate natural lighting like moonlight or dappled sunlight. You can also use this to highlight lawn furniture or garden statues.

The homeowner can save a lot of cash by purchasing materials in bulk. A lot of equipment and the materials that have to do with renovations usually possess long time to procure.

While it is important to express your own individuality in your home renovations, make sure that your improvement ideas don’t make your property too different from those in the area. You don’t want your property to stick out like a sore thumb by having some big long tower on your property. This will make things difficult if you ever want to sell the market.

Use fruits and flowers to add fresh energy to your kitchen. This is a cheap fix that can lighten up any kitchen quickly.

When making house renovations, a great tip is to use the first several months of the year to budget because this is the time period that you will have the least amount of money since it follows the holidays.

Upgrading your appliances goes a lot for the overall quality and value of your house. No matter what, updating your home’s appliances will go a long way in improving your home.

If your kitchen cabinetry is old and worn, consider refacing them as opposed to replacing them. It can be pretty expensive to replace kitchen cabinetry. You can reface your cabinets for just a small fraction of the price of replacement. You will have a brand new look and save some money.

Put two flat paint coats on the wall, and then add the glossy paint in a freehand or stencil design over the top. Glossy paint reflects light.

You need permits and approvals that are required in your local area if you are taking on projects requiring changes to your electrical and plumbing systems or major home improvements. If you are unsure if you need a permit for your planned project, contact the city or call a professional.

Green home improvements are always great to do in your home. This can add significant value to your home and the environment. Installing an air conditioning system or furnace that is energy efficient creates a more comfortable living space, as well as save money and help the environment.

Make sure any contractor that you’re considering hiring has the proper licensing your state requires.You can easily find out via your state government site or phone. If you find a contractor that does not have a license, he may not be legitimate or he may have done something untoward that caused him to lose the license.

In conclusion, you will feel better about yourself when you fix your house. People hate living in homes that desperately needs renovating. With any luck, the tips mentioned can help you on your next home improvement project.

Getting Started On Home Improvements – Useful Advice To Know In Advance

Starting On Home Improvements – Useful Suggestions To Know Beforehand

Classic Adobe Architecture, Inn at Loretto, Santa Fe, New Mexico
Source: Flickr

There is much to learn more about home renovation and even success could support this knowledge. There is lots of info readily available, however, not every little thing you review will put on your particular scenario. This short article will offer some tips, in regard to house enhancement.

If you live in a warm environment, change your initial glass home windows with low-E glass, which can make it much easier and also so much more budget-friendly to cool your home in the boiling summer season. Although the installation can be a bit costly if you pay somebody to do it, you will recover your costs in energy savings by the end of the summer season.

A terrific method to include environment to an area is by lighting a candle. Candles are an enchanting motion in any setup, however also emit a warm radiance giving an area with the feeling of heat and comfort. If your candle is perfumed, it also produces a good scent in the space while making you really feel loosened up.

Unless your carpeting is very used or out-of-date, attempt vapor cleansing it prior to replacing it. If your objective is to sell your residence, all you need to do is make a good first impression. Usually washing carpets will accomplish this goal, and also changing them becomes unnecessary. Hiring an expert steam cleaner could save you thousands over replacing carpeting throughout a house.

Include shutters to the outside home windows on your house for a dramatic modification in style. If your exterior looks a little bit boring or flat, you could utilize this simple idea to give it much more depth and interest. Paint them a coordinating different colors to your house, usually the different colors of the front door.

When it involves residence renovation, it is very important to realize that the a lot more tailored your have, the much less likely it will certainly be valued by your future customers. If you are concerned regarding the resale worth of your house, it is essential to attract the general public as opposed to your very own tastes.

For a tailored and also unique wall surface covering, consider making and also getting your very own personalized wallpaper online or via a regional design center. New sites supply a selection of choices for wallpaper layout, foring example enlarged pictures, murals, or perhaps your youngsters’s artwork provided to your door in a matter of weeks.

If you are going to do a huge redesign to produce a large master shower room consider mounting a different shower and bath tub. This could not appear like something that is that essential, however numerous purchasers are so much more thinking about houses that have separate areas for both, because 2 individuals can prepare at the exact same time.

Damaged, angled, or rusted steel railings are just one of one of the most offending eye sores frequently seen on older houses. For a modern-day look that doesn’t upstage the traditional exterior of your residence, change steel railing with richly textured timber assists. You can stain the wood a darker shade or leave it all-natural depending upon the exterior color of your home.

In summary, there are some noticeable suggestions that have actually been examined gradually, along with some more recent strategies that you might not have actually taken into consideration. Hopefully, as long as you follow just what we suggest in this write-up, you can either start with your residence improvement project or improve on what you have currently done.

Photography as a means to communicate

Photography is the art of still life. It is the art of capturing moments. It is the art of composing pictures. Photography is an expression of emotions through various ways, one of which is photography as a means to communicate. The means to communicate can be many things like: surprise, humor, sadness or anything else. A digital concept boards is especially helpful for this step as you can easily connect and collaborate online.

The way viewers feel about your picture will be different if you express your feelings only through the photo; it will be different if you tell its story with words; and it will be different if you tell its story with both words and photos together. With only photo, you express certain mood by using composition, framing and lighting techniques.

With both photo and words together, you can express some thing more than just mood by telling some kind of story to your viewers. With words only, you can even say some things that cannot be said or shown with photos at all.

Photography has been used for over a hundred years as a means to communicate, educate, and inform. From the early days of photography to our current digital age, photographers have taken photographic images of people, places, events, and objects allowing for the possibility of sharing these images with others who are not physically present.

Photography is one of the most popular forms of artistic expression. The use of different styles or types of photographs allow artists to convey feelings or tell stories that are otherwise difficult if not impossible to express using words alone. The artist can use his/her imagination to create almost any world they want their viewers to see. Through the use of different perspectives or by applying certain techniques within their photographs or videos, artists can manipulate the viewer’s perception leading them to make interpretations about what they are viewing that may be completely different from what the artist intended.

Photography is the only visual art that can communicate directly and instantaneously to a large audience. Through the mass media, photographs can bring us face-to-face with people we would otherwise never see, and who we might not otherwise ever meet in person. Photography has been used to advance scientific research and the humanities and to document the horrors of war. Photographs have also been used as propaganda tools to further political goals, including wars and campaigns against illiteracy, poverty, and drugs.

Photographs can also be used to record history. Many of our most famous images come from photographs taken at the scenes of major events such as wars or civil rights rallies; we use these photographs to remember what happened in the past. Whether they are taken for artistic or documentary purposes or to make money, photographs can tell people about things they cannot readily see for themselves: distant places and cultures, exotic wildlife and natural phenomena, and ancient sites before they are destroyed in warfare or by natural disasters such as floods or earthquakes. Moreover, photography is relatively inexpensive; anyone with a camera can take pictures anywhere at any time without having to ask permission or pay fees.

The art of photography is a powerful tool in creating lasting impressions and establishing a personal style. The essence of creating an image is to capture the subject in such a way that it appears to be real, but actually has been created by the artist. By using various tools and techniques, photographers can manipulate reality and create an image that is more than what it seems. Moreover, by choosing the right location and composing the shot in a way that blends elements of design and psychology, photographers can use their work to communicate with viewers on a deeper emotional level. Photography is the result of an effortless look or a meticulous creation? It’s up to you to decide! Learn how to take a photographs by using your camera.

7 Common SEO Mistakes People Make

SEO, or Search Engine Optimization, is the practice of making your site findable by search engines like Google. Your site can be found in multiple ways: paid ads, social media, and SEO. The latter is the one that most websites rely on for rankings – it’s free (for now), and it’s relatively easy to do if you know what you’re doing. Freelance SEO expert has a solution to correct this common mistakes.

Failing to optimize for mobile

We are not optimizing for mobile in SEO. We are failing to optimize for mobile in SEO. Optimizing is proactive; failing is passive. Optimizing means doing the right thing; failing means forgetting or being unable to do it.

Mobile traffic overtook desktop traffic last year. Mobile devices are now the primary way people access the internet, and will soon be the only way, at least in developed countries.

Not writing unique content

You will find there are many ways to increase the visibility of your website. One of them is writing unique content. A lot of people believe that unique content is not a main factor for many search engines. This information is not true. Unique content is a very important element for search engines, especially Google.
Question: Do I have to write unique content?
Answer: Yes, you have to write unique content.
Question: Why should I write unique content?
Answer: There are many reasons you should write unique content. First, it’s better for SEO. Second, if you use the same text as on other sites, it can be seen as spam by Google and your website will be banned from Google index.
So, if you want to have a good SEO strategy for your site and you want to stay in top positions of the search results, don’t forget about unique content and its importance for Google and other search engines.

Using too many keywords

If you use too many keywords in SEO, it will be difficult for your pages to rank for any of them. It is considered poor practice to use more than two or three primary keywords on a single page.

The reason is that search engines are more likely to see your pages as spam if you include too many different keywords on one page. Search engines consider it spam when you include keywords that don’t seem relevant to the content of the page, and adding too many can raise a red flag.

The best way to avoid this problem is to create long, detailed pages that address the most relevant keywords without repeating them over and over again. This means that you need to do some research and understand what your target customers are looking for before trying to market to them.

If you feel secure enough about your understanding of your customers, you might still want to include five or six keywords in your headlines and subheads, but not on the body of the text itself. Keywords in the body text might not help with search engine rankings.

Linking out to irrelevant sites

Linking out to irrelevant sites in SEO is a terrible idea.
This seems counterintuitive, because we have been conditioned by SEO to believe that linking out to relevant sites is a good idea. But the search engines have been reading too much Slashdot and not enough Shakespeare.

The correct way to think about links from a search engine’s point of view is the old way: links are votes. If you link to a site from your site, it is in effect a vote for that site. Counterintuitively, this means that if the content of your site would be a good link for someone else’s site, then it is also a good link for your own site, and vice versa.

Neglecting content that can help promote your page

You can’t just talk about your business and hope to get more traffic. You have to create content that will help you rank in search engines as well as interest users.
Content is what Google, Bing and other search engines use to judge the relevancy of a website. Having high quality content is important for your SEO.

Not promoting your site on social media

It looks like the low-risk option. You’re not doing anything that seems to be directly promoting your site. But in fact, you are. Every post you make is an implicit endorsement of your website, and it’s one more chance to get in front of people who might click through to it. That doesn’t mean every post should be about your site or even mention it; but if you don’t, why are you on social media at all?

It’s also possible that by never mentioning your site, you’re making it harder for people to find it. If they really like what you write about, they might search for more things by you. If they can’t remember your name or that of your blog, they won’t.
You don’t need a sophisticated strategy for social media promotion; just a basic one.

Forgoing a site map is a mistake many business owners make
You can also check out our article, SEO for Content

Are you using social media to your best advantage?

Are you using social media services to your best advantage? Are you a power-user of Facebook, Twitter, LinkedIn and the rest?

If so, you may have noticed that some people seem to get more out of them than you do. They have more friends, more followers and more “engagement” than you do.

What’s their secret?
Maybe it’s just that they’re better at the mechanics. Maybe they’re better at getting people to click on links or read their posts or look at their photos. If so, they’ll probably get even more from social media in the future. They’ll reap the economic benefits: the better your engagement with customers and fans, the lower your cost per customer and fan and therefore the lower your cost and price and therefore the greater your profit. But if we’re honest we’d have to admit that we don’t know how much of this is due to skill and how much is due to luck. Maybe some of these high-octane users are like lottery winners: they’ve been lucky in terms of engaging with people who like them when it costs almost nothing to engage with them; when the cost goes up, maybe they’ll be less competitive.

If you’re not using social media to your best advantage, you’re losing ground every day to people who are.

Obviously, most people aren’t paying full attention here. The companies and apps and platforms and devices and interfaces and websites and messages and news feeds and algorithms that make up the social-media landscape are too big for anyone to keep up with completely. Even if you wanted to, it would be impossible.

But that doesn’t mean you shouldn’t try. You don’t have to know everything there is to know about social media (I sure don’t). But you should at least know what’s going on in the world of social media so that you can participate intelligently.
And even if you don’t participate in social media yourself, your friends probably do—indirectly if nothing else. You may not think of what they post or share or read as “social media,” but when they do any of those things on a platform owned by one of the major corporations in the industry, it is social media—and it affects your life in ways that may not be obvious.

It’s easy to waste hours on social media. It’s more complicated to get the most out of it.

You can get a lot more out of social media if you treat it the way you would treat in-person social interaction with your friends and colleagues. You can show your human side. You can encourage people who think like you do to join with you in pursuing goals that matter to you.

You can’t just write, “I hope this finds you well.” When I was younger, I assumed technology would let me communicate more efficiently than with my friends in person. As I got older, I realized that isn’t true. Now I realize what is true: the effort is greater but the rewards are bigger, too.

Do you mean, am I using social media to my best advantage? Or do you mean, are they using me to their best advantage?

The second question is harder to answer than the first. Not because it’s hard to tell whether Facebook is using me to their best advantage; it’s clear they are. But it is hard to know how well I am using them.

I’m not sure what you are asking about social media. Is your question whether Facebook is using me to their best advantage? Yes, they seem to be doing a pretty good job of it.That’s true not just for Facebook’s bottom line, but also for my own professional reputation. It has been valuable to have built up a personal brand on their platform.

There is no doubt that Facebook uses its users aggressively, but the company is honest about this practice and transparent about their use of user data.

Well, up to a point. My Facebook page is littered with ads, after all. But I’m at least getting something out of the deal—lots of smart people telling me what they think about their products. Get the tips here for building your own audience.